When you start thinking about how good your business idea is, having the right mindset is so important as it allows new ideas to come to you. Sometimes you need to step out of your comfort zone to find what you should be doing.
Our brains naturally go against this and we feel more comfortable staying exactly where we are, doing what we’ve always done. But we also know that anything worthwhile is hard and often takes a bit of discomfort to reach where we want to be.
Here are a few of the most common thoughts I hear from people starting a new business which hold them back. If you recognise any of these, it may be time for you to look at your self-talk before you take the next big step.
Faulty mindset 1: “Good business ideas are a matter of luck. Some people get one some people don’t. I’ll just wait and see if one comes to me…”
The idea that success just falls into the laps of some lucky people is a self-sabotaging mindset. If you allow yourself to believe this, you are stopping yourself from ever following through on something to get results.
If you follow the path of any successful entrepreneur, you will see that they worked tirelessly to get to where they are today.
I have never been a big believer in luck as a business strategy. I know most people say that successful companies are a mixture of hard work and luck, but it’s incredible how luck favours the brave and the harder you work, the more luck you seem to have.
“The more I practice, the luckier I get”
– Gary Player, Professional Golfer -
Faulty mindset 2: “I’m not very creative so good ideas don’t come to me easily”
Many early-stage entrepreneurs that I work with think that good ideas only come to a small portion of people blessed with the creative gene, but I believe anyone can have a good idea. The hardest part is often deciding what not to do, rather than what to do.
By following the wrong idea, you could potentially waste thousands of pounds or months of your life working on something nobody wants to buy! (One way that reduces this waste is using Lean Startup to validate your idea - more information on that coming in the next blog post).
“Everyone who has ever taken a shower has an idea. It’s the person who gets out of the shower, dries off and does something about it who makes a difference.”
– Nolan Bushnell, Engineer and Serial Entrepreneur -
Faulty mindset 3: “Anything worth doing has already been done before”
It’s incredible how fast our world is changing every day. New technologies are emerging as we speak which make way for new ways of doing business. This means that anything that has been done before, can most probably be improved at some stage in some way.
Even if something’s been done before, people often want to hear the advice in your voice, said in the way you do speak, or the product created in the way you visualise it. Whether that’s an online blog, a high-tech security app or a way of fashioning a handbag – people often haven’t heard or seen it done your way. So don’t let this hold you back!
Rather than waiting and seeing of a good idea comes to you, start the process of creating a great idea!
"Whether you think you can, or think you can't - you're right."
- Henry Ford, Ford Motor Company