Bin the business plan! Do this instead...

Bin the business plan! Do this instead...

When we get a business idea, one of the first things are are told is to start writing up a business plan, and boy is this advice wrong!  

Too many entrepreneurs waste countless weeks of their lives working on the most creative document they'll ever write.  I say "creative", because that's what a business plan is when you're just starting out - you're guessing so many elements and making so many thumb-suck assumptions about what people will want, what price they will pay, how they will respond to your marketing message and more...

So, what should early-stage entrepreneurs be doing instead?  Well, read on to find out....