Bin the business plan! Do this instead...

Bin the business plan! Do this instead...

When we get a business idea, one of the first things are are told is to start writing up a business plan, and boy is this advice wrong!  

Too many entrepreneurs waste countless weeks of their lives working on the most creative document they'll ever write.  I say "creative", because that's what a business plan is when you're just starting out - you're guessing so many elements and making so many thumb-suck assumptions about what people will want, what price they will pay, how they will respond to your marketing message and more...

So, what should early-stage entrepreneurs be doing instead?  Well, read on to find out....

Why competition is the best thing for your business.

Why competition is the best thing for your business.

So you have a great business idea, it’s the best idea you’ve ever had, its da bomb, and its gonna rock the world!  That’s it – you’re going to be the next Mark Zuckerberg! This idea of a self-propelling swing is going to be the next biggest kids seller, yes parents around the world have had enough of pushing swings themselves and would pay for this self-swinging swing!

So you get onto Google Keywords and start looking for how many other people have built and sold this fabulous invention. And alas….none, that’s it… exactly zero.

So instead of this sparking a question in your mind about why nobody has ever done this, you get excited… really excited. Because that means if you act fast enough you can corner the market, first to market is the best place to be isn’t it?